Second Mix: Reflect, Revise, and Remix your life
*Your business gets better when YOU get better*
Welcome to Second Mix, the podcast that dares you to Reflect, Revise, and Remix Your Life. In a world that constantly changes, personal growth can be a comfortable constant. Hosted by Matt Bennett, a lifelong learner and serial entrepreneur, Second Mix is your go-to resource for actionable insights into goal-setting, self-development, and the entrepreneurial spirit.
With a new blend of expertise, from marketing to real estate to the intricacies of the human psyche, each episode is a fresh mix aimed at helping you become something new. Dive in and find your second mix!
“Don’t wish things were easier, wish you were better.” - Jim Rohn
Second Mix: Reflect, Revise, and Remix your life
Master Blogging, Affiliate Marketing, and Website Investing with Chris Myles: A Journey from 9-5 to Passive Income Streams
Find Chris at bloggerevolution.com. Master the ins and outs of blogging and affiliate marketing with our guest, Chris Myles. Buckle up as we journey through the digital domain of website investing, buying, and selling websites. Discover how you can create a lucrative stream of passive income by generating content that ranks high on Google, and positioning your products in front of a vast audience.
Delve into Chris's personal journey from working a typical nine-to-five to becoming a full-time blogger and affiliate marketer. Absorb his insightful tips on crafting content that resonates with the audience and learn how to play the Google game like a pro. Gain wisdom on personal and business development, understanding the importance of specificity when communicating on platforms like podcasts and YouTube.
Last but not least, let's unravel the importance of specific branding. Chris discusses how to distill your brand into a few words and why a crystal clear understanding of your brand is a game-changer when marketing yourself. This episode promises to be a journey of discovery into the world of blogging, affiliate marketing, and making wise investments in the digital space. Don't miss out on this opportunity to learn, grow, and maybe even transform your income stream!
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All right, Chris, can you tell me about your podcast?
Speaker 2:Yeah for sure. So the blogger evolution podcast is a podcast that talks about blogging and affiliate marketing. It's one of those things that, a lot of times, people don't really think about, because they think about blogging and they think about 2009 blogging, right, where you're talking about what you ate that morning for breakfast and what you feel like cooking later. That type of blogging is dead. All right, i'm just dead and gone. It's never coming back and it shouldn't come back.
Speaker 2:But nowadays it's all about creating and information for people, because Google is nothing but a search engine, right. So people go to Google for questions, and if you go to Google, you ask it a question and you get the right answer, chances are you're going to use Google again and again and again. We can tell why Google is one of the biggest companies in the world because they are so good at what they do. They have around four billion active users per month, right, and when you really put that into perspective, there's only about seven and a half to a billion people on the planet, so half the people use Google, and if you know how to create content that can rank on the first page of Google, you have a large stream of people that you can now put certain types of products in front of. Hopefully they buy something and then you can get a nice commission for it. So I show people how to build websites and then buy and sell them, as well as investments.
Speaker 1:So your podcast? is that a good source of information for learning this stuff?
Speaker 2:100 percent, because that's exactly what we talk about Very niche I try not to get too out of the weeds and know what we're talking about or getting too general. We talk about a building passive income strings with blocking, and affiliate marketing, website investing, buying and selling websites all of that fun stuff.
Speaker 1:Tell me about website investing. That sounds interesting to me, yeah.
Speaker 2:So website investing is very similar to maybe like, real estate investing, but it's like a digital real estate, Right? So when you have a blog, you know a blog can generate revenue, just like any business can, And as it generates that revenue, you can buy and sell it. You know you can buy a business. You can buy the corner store, you know, down the street, or you can buy this business. You think about businesses that merge all the time. It's because businesses can constantly be purchased and sold. So because of that, you can build up an asset online with on Google that gets consistent traffic and revenue and you can sell it.
Speaker 2:Now the question is how much can you sell websites for? As of right now, the multiple for selling a website is based on how much money it makes per month. So if a site generates $100 a month, then it can be worth anywhere from 35 to 45 X or times how much it makes per month. So $100 website a hundred, a site that makes $100 can be worth anywhere from $3,500 to $4,500. Now if you get a site to $1,000, all of a sudden that site's worth $35,000 to $45,000. If you got it to around $2,500 to $3,000 per month in revenue and really in profit, then that site's worth over 100 grand, You know.
Speaker 2:So we show people how to build these assets literally from scratch, because blocking is one of the easiest business models that are out there And because it does pay so much and the margins are so high. We're talking like 80% margins, If not more, usually because the ground level of getting started is so low. I think it costs $5 for hosting, maybe 12 bucks for a domain and you can start a blog. But because those margins are so high, you can reinvest a lot of that money into more content and into more ways to grow the traffic and the income on the site And you can really have a pretty large sized portfolio of just websites that are generating new income.
Speaker 1:Okay, and how do you usually generate that income?
Speaker 2:Usually, we generate it through two main methods, which would be affiliate marketing, which is being able to partner with other companies that are out there. You know, let's just say you have a in the coffee niche. I used to have a site in the coffee niche So I would go to like one of my favorite coffee brands and if you scroll all the way down to the bottom, on almost any website on the internet they have what's called an affiliate program or a partner program. You partner with them and usually you can get anywhere from. You know for physical products, normally five to 10%. You know for whatever it is that they're selling. If you can move over into digital products, as in like course or PDF documents or books or things like that, sometimes you can get 40, 50% in commissions from those things.
Speaker 2:So usually we do affiliate marketing. It's probably the number one way that we try to earn revenue. And then you also have display ads. Display ads are just those little annoying advertisements that pop up when you're going to a website. The website owner gets paid for that. They don't get paid a ton per time that it pops up, but you know, if you get paid two or three cents per person and you have a site that gets 50,000 people per month, that adds up pretty quickly, right? So you kind of combine the different types of revenue sources with a blog. So you have the affiliate marketing, you have the display ads And when you really want to do it, you can do something like dropshipping and start taking 100% of the commissions based on what you're getting from there. Ok, so you have the affiliate marketing.
Speaker 1:OK, so if let's go back to your, your coffee site, when you created the blog, was it about coffee?
Speaker 2:Yeah, it was just about coffee. I'm a coffee nut, coffee enthusiast, so I just went ahead and just started a coffee site, and this is years ago. By the way, i've long since sold the site, but yeah, but since then you know you just find different types of keywords to write the articles on and then you start writing the articles And a keyword is just simply the target phrase that you're going after, so that when someone Googles that phrase on Google, your site pops up.
Speaker 1:Okay, all right, and do you use like keywords everywhere or any any software like that to learn the keywords that you need to type?
Speaker 2:Yeah, because, and keywords everywhere is a tool that I use. I don't use it exclusively, but normally when I'm using keywords because you can, you can almost rank for anything that you want on the internet, right? So, for example, i can write an article that says what bike does Dwight shoot ride, or something, right? And you know you could probably rank for that because you know it's probably not a ton of competition out there for someone wanting to figure out what type of bicycle the guy from the office rides. But the question is, how many people are asking that question? Probably not many, right? It's probably a very small group of people.
Speaker 2:And of those people who are searching that, how many of them are in a position where they might buy something? you know, would they be in the mindset of wanting to buy something when they land on an article like that? Probably not. So, using keyword tools the one like like you mentioned, is keywords everywhere. I use one that's called keyword chef, which is really great at finding low competition keywords. But you want to go for keywords not just that are easy to rank for, but that people are already and also looking for. That way you can get in front of the right audience, present them with the right product or the right offer and hopefully they buy something.
Speaker 1:I will definitely check that out because that fascinates me. Usually, with the websites that I'm helping people with, I'm driving traffic through Facebook ads and YouTube ads. Oh yeah 100% organic.
Speaker 2:Like I like free traffic. I love free traffic. It takes longer to build that free traffic, but it's like a snowball Once it's just rolling. I mean it's free leads all day.
Speaker 1:So how often do you know now, how often does Google like refresh its? it used to cycle through like the robot would go through and crawl everything. Do you know? I remember that used to take like three months back in the I don't know 2005, but I don't think I've got any updated information about how long that crawl takes now.
Speaker 2:Oh, nowadays the crawl happens almost immediately. I can post a new article and if it's on a good site that has a decent amount of authority meaning Google trusts the site I could probably get that article ranking within a few hours. You know, just really depending on the site. And there's actually tools that you can use, where you can actually go to Google It's called Google webmaster tools And you can actually put in the article you just wrote and you can tell Google to go search it right then and there, and then they'll go into it right then. And if your content is good enough and the competition is just where it needs to be on Google, you can rank within a few days, a few hours and, having traveled to your site, pretty, pretty fast.
Speaker 1:And you are generally trying to rank with the long tail keywords, not, yes?
Speaker 2:Okay, Okay, Yeah, because you want keywords that have what's called search intent. Right Now, every keyword has a search intent, but how direct is that search intent? So, for example, if I Google the term cars, Google has to guess what I'm looking for. Right, They're wondering OK, am I looking for to go buy a car? Am I looking about the Disney movie cars? You know?
Speaker 2:or it could be a whole bunch of random stuff. Now, if I said what movie is Lightning McQueen in, they know exactly what I'm talking about, right, they can go straight to the Disney movie cars and show me exactly what I'm looking for. Google is scarily good at that, right At determining what the search intent is for someone who just Googles it. And it's to their best interest to do that, because the more they satisfy a user when they come and use their site, the more they're going to use Google. And the more that you use Google, the more likely you are to see an advertisement. And the more ads you see, the more likely you might click on one. And that's how Google gets paid.
Speaker 1:So, basically, if I go on and I search for real estate, google still has no idea what I want.
Speaker 2:Yeah, i mean, just think about what a person who just Google's real estate is looking for. There's a possibility that it could be a lot of stuff. Maybe they're looking for somewhere to live, maybe they're looking just to buy up a plot of land, maybe they want to invest in something. There could be a lot of different reasons why someone would Google the words real estate. Or if they put in real estate investing, oh, it's a little more specific, right, and that is just a little bit more specific. Google can give you better answers. So I don't want to rank for coffee, right? You were using coffee as an example earlier.
Speaker 2:Yeah, I don't want to rank for coffee, i want to rank for best organic coffee, right. That way, the people who land on that site, they're already looking for organic and they want to know which one's the best is out there. With that information, i can present to them a blog post and list the top 10 organic Coffee's that I like that maybe I've already purchased and tried and I give them a good personal experience as to what I felt When I tasted it, you know. And now they can go by the coffee using my affiliate link, and then I get a commission based on the sale and where do you?
Speaker 1:where would you place best organic coffee? Just in the post? or how many times you have to write that to rank without being penalized for it?
Speaker 2:Yeah, so there is a thing that's called over optimization and Google has been really like clamping down on it. To be honest, a big reason why Google has become where it is today is because they are doing their best to Improve the results of search. All right back in the day, you can just put coffee a thousand times in a post and you'll probably rent for coffee. But I don't know if you remember when you used to Google stuff, maybe 10 or 15 years ago, you would get like these weird easy articles on top all the time. It was just. It was a terrible experience, right, it was one of those the dot-com era. You know, yeah, figure things out.
Speaker 2:You think about your Lycosis and your as G using all of those search engines from a long time ago. You know there's a reason. They're not really around anymore and Google really rose to the top. It's because Google has, over the years, gotten better and better at ignoring the noise and the tricks that search engine optimizers keep trying to Gain the system, ignoring them and actually having the cream rise to the top, and because of that It's been so consistent that usually you can you can bank on it, right.
Speaker 2:There's multi billion dollar companies. That whole business model is based on how Google performs. You know you said earlier that a lot of the traffic that you run is from Facebook ads. So I'm sure a lot of you know the money and revenue that you generate is dependent on how well Facebook ads performs, right? So so we're all kind of tied to something you know. But regardless, i say all of that to say this You don't want to over optimize and put those keyword like top organic coffee a million times in your article post. Literally put it in the title, put it in the first 100 words of the article and then, naturally, throughout the rest of the article, and that's about as much as you Need to do it and how well?
Speaker 1:how well written do those articles need to be in order for Google to see them as quality content?
Speaker 2:Yeah, that usually depends on how good the competition is already on Google, right? So Google wants the best of the best on top. So sometimes the best of the best may not be that great, but it's just all Google has to show you, right? So because of that, you sometimes do need to create really good, helpful content. So, for an example, if someone else wrote top best organic coffee and They just went to Amazon and tried to put in order of the stars or whatever and just chose the top five, whatever Top organic coffee and then put it in a list post or something like that and put it on Google, if that's all that's out there that's available, google's gonna rank that content because there's nothing else that can really compete with it.
Speaker 2:But then I come along and I actually bought all ten of those coffees and I actually drank all ten of those coffees. Now I have a better experience than someone else who just picked the top ten off of Amazon, right. So I can give, like you know. I can say, hey, i tasted this and this is what I thought. There's more of a story there. Now You're attached to it, you can say, okay, i actually will do it based on his recommendation. People buy stuff from people you know. So you want to be able to infuse your own energy, your own Experiences, into these blog posts, and by doing so, you'll typically rank higher than people who are just trying to throw stuff out There just to get a quick book.
Speaker 1:Well, this is all excellent information, and I guess then, when you decide what you're gonna do next and you've kind of picked your direction, the first thing you do is a Google search to see what's out there. Am I right?
Speaker 1:Yeah, usually yeah, usually now I've been reading about your journey to where you are right now a little bit Reading, watching a couple other podcasts that you've been on and Could you talk a little bit about that? because what we have here is an audience of people probably who are thinking about starting their own business or Are just starting out and kind of wanting to get there. So hearing your story is gonna be inspirational.
Speaker 2:Yeah, no for sure. So when I first got into this stuff, right, i've kind of been a serial entrepreneur, and not even a very successful one at that, to be honest. I've started a lot of businesses a long time ago and a lot of them really didn't justify the time or the money to really continue doing them. But I eventually, you know, just had a regular nine to five job. I've been working a job since I was 16 years old and we finally got married in 2013, me and my wife, and we were doing fine. She had a corporate job to working for a big insurance firm. I was working for one of the big four insurance tax audit and consulting firms and we found out that we were pregnant with our first son and We were making okay money. It wasn't like spectacular, you know, it wasn't anything to write home about, but it was enough to live a somewhat comfortable life.
Speaker 2:But we were kind of always on edge because if one major thing happened, then you know we maybe go bankrupt. You know those one time we were seriously considering, like what do we do? because we were in so much debt around 30,000 I was with a terrible credit card debt, mortgages, you know, just normal stuff that everyone, you know, sees as the American dream sometimes. But we were doing all of this stuff and we found out that we were pregnant with our first son. My wife expressed to me that she wanted to quit her job and take care of him full-time. And I remember immediately thinking like we can't afford this, like not at all, not just on my salary, how are we gonna do this? and I told her no, we can't, i'm sorry, just can't do it. And she basically sat me down, looked me dead in my eye and said, chris, you need to figure this out. I was like, yeah, so I had to put on my big boy pants really quick and figure this kind of thing out. So I did what most people did.
Speaker 2:I went online and googled how to make money online, came up with a lot of Sesspool you know it's out there on Google sometimes when it comes to those really Terms such as make money online, because there's so just a million ways to do it. You've got to find one and just stick to it. But a lot of the things that I stumbled across were like online surveys and micro jobs and all these things that just are there big ways to time. Is was what they are. But eventually I stumbled across blogging and affiliate marketing and I gave it a try. It didn't quite work out when I first got started around Maybe 2015 ish but I did a couple of things that was kind of naughty in Google's eyes And as a result, i ended up getting one of my websites It's completely taken off the Google index, meaning I couldn't even find it on Google.
Speaker 2:But I kind of broke down finally and made an investment in myself and Got a training that actually showed me how to do it, step by step, not just depending on the free stuff you find on YouTube, and I was completely at the mercy of that guy in his training and he showed me what to do. I followed it literally step by step. Within 18 months I was making enough money to have my wife quit her job. That around two years I was making enough money for both of us to quit. I went ahead and quit. At that point That was now almost four years ago. And then here we are still still going strong with login affiliate marketing.
Speaker 1:That's excellent. I do want to throw out the door. A lot of people, a lot of people will hear affiliate marketing and they will think it's somehow Connected to network marketing, and I just want to say to the yes. I just want to say to my audience and anybody else that stumbles upon this that they are two very different things and that affiliate Marketing is a very noble venture. Where you are, you are trying to help other businesses succeed.
Speaker 2:So yeah, no, i agree. Network marketing is more. You know, get someone in your downline and Have them do the work so that you can kind of sit on top and look pretty right. Affiliate marketing is basically a product that you like or that you enjoy, and Because you like it so much, you recommend it to other people, you know. And once you get to that point where you can you know, because of social media nowadays It's not as difficult as it used to be to get an audience of people right you start creating content online, you do that long enough, consistently enough, then you're gonna have a following of people, even if it's not that many.
Speaker 2:You think about the old Kevin Kelly thousand true fans theory, where you only need You know a way to make a hundred dollars from a thousand people, and that's a six figure income. And with four billion people being on Google Every single month, that's a very small fraction of people that you need to actually make a decent income. So affiliate marketing is more about building a relationship with an audience and then and then promoting products.
Speaker 1:Hypothetically, let's say that I'm working a 40 hour a week job, that I can't stand, yeah, and I want to head in the same direction that you headed. Where should I start?
Speaker 2:Man, yeah, i'm six, nine, nine or five. You can't stand. I can definitely relate with that. I My corporate job, i remember, you know, in terms of to trying to figure out Time. Right, that's really what the whole issue is is do you have time to try to learn something else? Do you have time to try to figure out another way to generate revenue? for a long time, i had no idea that you could really earn, you know, significant money by Generating it yourself. I always thought you just had to, you know, probably work more hours or find, you know, i used to moonlight as a DJ right, i'll do do weddings and anniversary parties and stuff like that, but that's essentially still trading your time for money. And While I was under that impression, you know, it kind of blew my mind when I saw some other people who were talking about it on YouTube one time And this is, you know, like like seven, eight years ago that you could actually just Every time you create a piece of content online, whether it's a blog, a podcast, youtube or whatever. It's just a matter of you kind of multiplying yourself over and over and over again. You're always live, you know, because you're always somewhere and, as a result people can watch you whenever they want, which means you have an opportunity to promote stuff that people when they are Convenient enough to be able to watch your stuff, and then you can make money while you sleep, right. But the whole idea of getting to that point and Devoting the time to build up that asset is what takes time.
Speaker 2:When I was working to nine to five, i was working 15 hours a day. You know I was missing my family most of the time. My son would grow up I mean, he was very, very young at the time but there were things that You know I'd be gone by the time you woke up and then by the time I got back home He was already put the bed to sleep. You know that happened a few times and it just annoyed me. So I started just kind of buying out time myself on Putting it on something that I knew was going to work, because I was saying other people doing it And I wasn't gonna be like. You know, it is not, as I see other people do it and I'm thinking to myself I know if they can do it, i can do it. They're not that much smarter than I am, so I would just buy out time. I'd wake up early in the morning, maybe an extra hour early, and then work on my blog. I maybe stay up an hour later and work on the blog if I had downtime at work and work on the blog, and After a while the side income started generating more money than the primary income was and ended up flipping And I didn't even need the primary income anymore because my primary income was the side hustle.
Speaker 2:So that's kind of how I would do it. It's just you got to find the time to do it. I remember even what he called it stop. I stopped watching Netflix, you know, just so I can have time to be able to work on it. I watched Netflix now because I had the time, but for just a little while. I just gave it up, just so I could have time to work on the business.
Speaker 1:That is spectacular and that is. It's really great to hear, and I think that's what a lot of people need to do Right there spending so much time watching TV when they could be, or even just giving up Netflix, for it's not like you're giving up forever, it's like two months.
Speaker 2:Yeah, exactly, it's just a few months. You got to just, you know, kind of put it to the side. I remember watching a TV show. It was like nine seasons and I think 21, 22 episodes, all about an hour each, and you add it all together you realize that's a lot of time. You just sitting there on your couch, you know what I nowadays. I look back at it like you know what I could do with that time now, because now I value my time a lot more and better, now that I I ever have to be honest.
Speaker 1:I think, i think a lot of it is that people don't know that these opportunities exist. People don't know that they're out there and, like you said, google still sometimes is accessible if you type in earn money online.
Speaker 2:Yeah, because as great as Google is, there are ways to gamify it or not gamify it, but take advantage of what Google maybe hasn't fixed yet. The only problem is you. That's not sustainable. Usually you can kind of find somewhere that Google is. You know, back in the day We were talking about, you know stuffing your keyword It you know a thousand times in an article. That used to work and people used to do it all the time. But then Google fixed it and now it doesn't work anymore. Right. So as long as you work with the platforms, you work with Google for what they want to do, you can usually build a nice sustainable business that can last not just weeks or months but years.
Speaker 1:So where should somebody go to start if they decide that they want to do this? They decide that they're gonna stop watching TV and put some time into doing this. Yeah, besides your podcast, which sounds like they'll be able to learn a whole lot Just listening to your podcast, where would you send them to learn how to do affiliate marketing?
Speaker 2:Yeah. So I would definitely say, you know, jump on YouTube and try to try to find some people you might, might trust. I have a YouTube channel as well. It's named the taxing things.
Speaker 2:Love your evolution, but we talk a lot about, just you know, building up that passive income stream by finding out what you like to talk about, because Sit down and take like a survey of what you like to do and what you enjoy doing and then find a way to create Content on it. Find a platform that you like. Not everybody wants to write, so some people may actually do a good job at creating YouTube videos. Somebody might actually do a good job at doing what we're doing on a podcast, right? Whatever you like to, however, you like to create content and just pick one and then just start doing it and then talking about.
Speaker 2:You know, i used to always tell you know, especially students within my courses is when you are Trying to start to create that first content, especially if you're, you know, social media with YouTube and whatever. Think about the questions that people are normally asking in your space and make videos on each one of those. Then think about the questions that people should be asking in your space and then make videos on those as well, and usually you'll start to create an audience and attract an audience of people who are interested in the exact same thing. And now that you have that audience, you can now promote different products to them, whether it's affiliate marketing products or, if you want to venture out and start creating your own products and selling those.
Speaker 1:Okay, so that still seems to be the way that it works, is you just create an audience? You're essentially giving free value to people because they like coming to you, and then, once you, once you see that this is actually Creating a community, then you can give that community what they're looking for.
Speaker 2:Yeah, and you can literally do it on anything. Sometimes I tell people just go to your old Google searches and look at stuff You've searched for in the past. What are your hobbies, what are your likes? I started a coffee blog, you know, and made this decent money with it. I currently am working on a second golf site, a golf blog that I'm running right now. That now has an evaluation of close to twenty thousand dollars, you know, and I'm getting close to trying to build it up a little bit more so I can flip it for, hopefully, over six figures over the next few months. Okay, just find something that you like and then just start creating content on it. I love it.
Speaker 1:I love it. So let me, can I treat you like a coach for a second Go for it. I love this. All right, so I'm gonna be open and honest here. I have a blues keyboard course that I created, an intermediate blues piano organ course That I created and I put it on you, to me.
Speaker 1:Okay and I did that. Whatever program where you to me is supposed to advertise it, they haven't been advertising it. Okay, so I'm trying to figure out how to like right now I'll have you know. The course sells. I Put it up there for a hundred and ninety nine dollars and they sell it for whatever they want to, because it's you to me, yeah yeah so you know, like four or five times a month, i'll get, i'll get a notification.
Speaker 1:Oh, twenty seven dollars, thirty two dollars, seventeen dollars, like whatever they decided to sell it for wherever in the world. How, how would I take that course now and find someone who wants to market that And someone who like someone such as yourself and go from there and have somebody create a community of blues keyboard players?
Speaker 2:Okay, yeah, so what you're thinking is you're trying to get someone to market the course for you outside of just letting you do it? Yes, yes, okay, cool, yeah. So, since you have the brand, what I would probably do is get it off of you to me and create your own using, like, maybe Kajabi or teachable or something like that. You do have to pay for those services. I don't know if you paid too much for you You did me but you can now have a little bit more of a premium price to it And by having a premium price to it, you can now take that information and go find other influencers in your space, right? So maybe go to YouTube and then just search the phrase for you know you're talking about like organs and things like that Just search for that and see other people who are creating content on there I guarantee you there's people out there, because YouTube has pretty much everything and then reach out to those influencers, because one of the best ways to get any brand out there is to reach out to the people who already have the audience that you're looking for, right, so reach out to them and say, hey, i have this product. It's, you know.
Speaker 2:You said that you had it at $199. I'd probably make it, you know, 399 499. That way you can tell them I will give you a 20, 30% commission anytime you sell it Right. That way you can justify, you know, being able to pay them more money per sale. Now you've kind of become like they've become an affiliate of yours. You know, maybe they can have you on their podcast, they can have you on their YouTube channel or whatever, just to kind of talk about it and then create a landing page and start sending traffic to that landing page. That's probably one of the fastest ways to be able to get money to it outside of paying for ads, right?
Speaker 1:Okay, all right, well, excellent, thank you for that. So do you have any books that you'd recommend? Do you have any books that you like? have changed anything for you?
Speaker 2:Yeah for sure. So one of the best books that I probably ever read is probably expert secrets by Russell Brunson. Expert secrets, Like it, really gets you out of the imposter syndrome you know of the whole. You know sometimes people on a scale of one to 10, you know they don't consider themselves to be that high. So if we're thinking about like, like golf, all right, for example, you know, let's just say in this heyday Tiger Woods would be, you know number it will be 10, where maybe someone who's just getting started or barely knows how to hold a golf club will be at a zero.
Speaker 2:But if you can go out there and play and you have equipment and you at least practice it, you know, every once in a while you can probably be like a three or a four in a scale of one to 10. That means you can help the people who are zeros, ones, twos and threes. That doesn't mean you got, you got to be as great as the seven, eight, nine and 10s, because you'll probably never get to that point, But you can help the people who are just one step behind you, Right? So that's one thing. That's expert secrets kind of help me understand in terms of, okay, don't feel you know, like you're taking advantage of anyone because you're honestly just helping them And if they don't want to help and they don't follow you, right?
Speaker 2:it's different with paid advertising because you're jumping in front of people, But what we do when creating content online, we're doing attraction marketing, So people are following us on their own volition, based on the content that we are creating. So I would definitely say the expert secrets kind of help clear that up for me. In terms of creating a great offer, I would definitely recommend Alex Ramosi's hundred million dollar offers. Those are probably a couple of my favorite books out there now.
Speaker 1:Absolutely Those. I have read both of those and they're both amazing.
Speaker 2:Oh, yes, they are. They are the whole expert, the whole secrets book, i believe. I think Russell Brunson has dot com secrets, expert secrets and traffic secrets. That's a great way to start a business. If you didn't even know that this kind of business existed, he lays out the blueprint. It is one big ad for click funnels, by the way.
Speaker 2:You'll probably want to want to buy click funnels by the time you're done with it, but there's other things that you can do without having to go with click funnels, but the information in it is still top notch.
Speaker 1:Yes, it's good and it is very valuable. Yes, you can do it without click funnels, All right. So if you had the entire world on the line for 43 seconds? Now, this is a question that I usually ask the people who are on for strictly personal development, However. However, I'm going to throw this out to you. If you had the entire world on the line for 43 seconds. What would you tell?
Speaker 2:them. Yeah, i would definitely say do something now that your future self will thank you for. When it comes to that, you don't want to get to the other side and think, man, i really wish I would have done this or I could have done that. That's my fear. I fear regret more than I fear failure. So I'd rather just try it out and see what happens. It was like that with my job. I decided to let me just quit the job and just go from there and see my son at least grow up until he gets to school, because I don't want him to start going to school. And then, you know, i missed out on a lot of his formative years, right. So I was like you know what? I could just get another job, you know. And that's what I did, and so far I've been able to save off employment. So definitely I recommend to anyone do something now that your future self will thank you for and live with no regrets.
Speaker 1:That is absolutely beautiful And that is great advice. I really appreciate it, chris. So you know, i looked at your PodBatch profile and saw Seinfeld in the office in there. Oh yeah, And I'm like, yes, all right, i gotta have this guy on the show. And then I said, oh, let me see what he does first. I didn't even look at that, right, i'm like, oh, seinfeld in the office, he's on the show.
Speaker 2:Exactly, yeah, i absolutely love it.
Speaker 2:No, i love that because I put that in there intentionally, because I like to infuse a little. You know a lot of people, especially on PodBatch. They're always about you know. I was like this is what I do, this is what I do, this is what I do, and I didn't want that to come across. So I was like, hey, i mean, i like coffee, i like the office, i like Seinfeld, let's go from there. I'm also a Marvel enthusiast. I love Marvel films, and that's just, that's just all I do, right. So I just watched the last episode of a She-Hulk right, that's awesome, i love it.
Speaker 1:Yeah. Yeah, you follow right along with exactly my TV and movie patterns, that's brilliant, i'll take that too.
Speaker 1:But you know, you're right about PodBatch and even LinkedIn and stuff. You see, like you know, there's these formulas that you're supposed to fill in so that you can find your niche, and they say like I do this for these people by doing this, and then they fill in the blanks And then all of a sudden you're reading all these things that are like cookie cutter quotes about the person to tell me what they do, And it's like, yes, that does get a little boring, and so putting something in there.
Speaker 1:I mean, then that is why your profile did stand out is because you were absolutely like yeah, i do this and I love Seinfeld, and you threw something in their website investing which is something I hadn't considered. Yeah, so I'm like I want to find out more about that.
Speaker 2:So yeah, it's very cookie cutter And a lot of times a lot of podcasts have a problem, in my opinion, of being too general. They talk about everything And, like there's an old quote from Meredith Hill, She said, if you talk, if you try to talk to everybody, you end up talking to nobody. And that's exactly the problem A lot of these, a lot of podcasters have. I see that happening more on podcasts and even YouTube. You know, but no, you want to be niche, very specific in what you talk about And you end up talking to a very specific group of people, Right?
Speaker 1:right. I think that's actually a problem that I'm having right now. It's like even personal development sometimes feels too broad.
Speaker 2:Well, what aspect of personal development?
Speaker 1:Well, i mean, i am reaching out toward entrepreneurs Mostly people who have the thought to start their own business or want to start a side hustle online but not really telling them how to do it.
Speaker 1:Basically, my philosophy is that personal development is business development, which means you work harder on yourself, as Jim Rohn said, work harder on yourself than you do on your job, and that is how you grow your business. That's how you grow everything, because you're in a constant state of learning. You're in a constant state of perseverance, figuring things out, saying what's my next step, what's my next step, what's my next step? And when things get hard, you still keep going. That's kind of what I want to help people do and help people push through.
Speaker 2:Yeah, Well, as general as that might seem, that's still pretty specific. You just have to. I had a student one time when he first started with me. He was in the personal development space himself And he was trying to figure out how to start his blog. But with blogging you have to start specific, because it's such a huge pool out there So if you don't start specific you're not going to be able to talk to really. It's going to take you forever to rank, basically.
Speaker 2:So we had to break down what he liked most about personal development And the one that he came down to was the time management. So he started his blog basically just on time management And it ended up growing up pretty well. But he just started looking at a lot of different tools that would help you save time. So he became affiliates for Asana and Monday and all these little time management and project management type tools And you get a pretty good commission for sticking around with those as other people sign up for them.
Speaker 2:I think Asana has. It probably costs like $30, $40 to use it per month And I think they pay around 20% or 30% recurring, meaning, as long as people stay a member at Asana, you're going to get an affiliate commission for it. So for that he was able to build a pretty decent income just from focusing on time management. And it doesn't mean he didn't ever talk about anything else in the blog. It's just that early on he focused on a lot of time management stuff so that he can make a foothold in that one little aspect of it. And then later on, as his site grew in authority and grew in traffic, he can then expand to other aspects of personal development.
Speaker 1:Wow, excellent. Well, that's good to know And that's actually something for me to think about. And it's kind of see if I can narrow it down even not necessarily in what I talk about in the podcast, because I think that's been going fine just how I market the podcast and how people can find me.
Speaker 2:You think about the biggest brands, man? Just every big brand in the world solves a pretty specific problem, like Coca-Cola thirst, nike a sports apparel, mcdonald's terrible food. So just wherever you're going right, airbnb somewhere to sleep? Yeah, we'll see Uber, you know, one place to another. It doesn't take very long to describe what they do in very few sentences, right? So if you think about your brand and it takes you longer than a couple of, maybe longer than five to seven words to explain what you do, you're probably not specific enough.
Speaker 1:Right, right, i like that All right. Well, chris, thank you for being on the show today. I really appreciate having you here.
Speaker 2:Yeah, for sure, thanks so much for the opportunity, man, thanks so much.